NBA 50th Anniversary 1996-1997 – NBA at 50 Champion Jerseys (Part 1)

During the 1996-1997 season the NBA celebrated its 50th anniversary. The NBA’s goal was to spotlight the history of the league and the early superstars and teams. Unlike the NFL and MLB where young fans were familiar with old-time stars of those leagues, the NBA had notoriously been bad at promoting its history and former legends. The league had experienced a boom in popularity during the 1980s (Larry Bird & Magic Johnson) and the 1990s (Michael Jordan and the Bulls), but those current superstars overshadowed stars of the past. During the 80s and early 90s the league was focused on the future and growing into a global brand, and thus never took time to reflect on its past. As a result, kids like myself in the mid-90s had no clue who Bill Russell, Jerry West, Oscar Robertson, Pistol Pete Maravich or George Gervin were and didn’t even know about the ABA.